It wasn't - after I made the logos I made up a fake beer bottle label. So in a way the ribbon was added not dropped.
Captain Russ has the label artwork but it's a bit rough and ready (and I misspelled "campaign" - doh!). I'll work it up and finish it off before the end of the week , work permitting, and post a version of it here so that you can print it off and rebrand your own beer bottles - much better than a business card eh?